The brand identity is essentially 'how' a business wants to be perceived by customers. And at its core and where it all starts is with a "Logo", a recognizable graphic element, often including a name or symbol, representing an organization or product. It's through this brand identity design that a brand strives to communicate with its target audience. The brand identity is the combined message transmitted via the brand name, logo, style and visuals. Before you start thinking about designing a business card or picking colours for your letterhead, you need a logo. Let's work together.